​Welcome to the -Sustainable Tourism through Consumer Behaviour Analysis- research group. We are a passionate team committed to exploring the intersection of consumer behaviour and sustainability in tourism and hospitality. Our focus lies in understanding how green consumerism, ethical beliefs, and sustainability awareness shape the future of tourism, aiming to foster environmentally conscious practices. We also explore how marketing strategies can effectively influence consumer behaviour, promoting sustainable tourism establishments by tapping into the growing demand for responsible travel. By understanding what motivates consumers to choose eco-friendly options, we help businesses tailor their offerings and communications to attract ethically minded travellers. We invite anyone with an interest in these areas to join us in our mission to promote a more sustainable and responsible tourism industry....