Dr. Farah Shishan, Assistant Professor of Marketing at the University of Jordan​​, participated in the Jordanian Wellness Forum 2025, held at the Fairmont Hotel in Amman.

The forum, themed “Discovering Wellness, Discovering Jordan,” was organised by the Jordan Tourism Board and brought together experts, industry leaders, and professionals to explore the growing importance of wellness tourism and its role in shaping Jordan’s tourism landscape.

Dr Farah’s participation reflects her ongoing commitment to advancing tourism research, sustainability, and industry collaboration. The event provided a valuable platform for exchanging ideas, discussing emerging trends, and highlighting Jordan’s potential as a regional hub for wellness and experiential tourism.​