This scientific group project explores the critical role of technology and innovation in shaping the future of sport management. Drawing on interdisciplinary research methods, the group investigates how technological advancements—such as data analytics, performance monitoring systems, artificial intelligence, and digital media—are revolutionizing the planning, organization, and evaluation of sports operations. The group aims to provide evidence-based insights into how these innovations enhance decision-making, athlete development, fan interaction, and facility management. Through a combination of literature review, case analysis, and theoretical modeling, the project offers a scientific perspective on the opportunities and challenges facing sport managers in an increasingly digital world. The study emphasizes the importance of innovation as a strategic tool and presents recommendations for its effective integration into sport management practices....More