Tuesday, January 30, 2024
The Digital Business Innovations and Social Commerce Research Group is dedicated to advancing knowledge at the crossroads of digital business and consumer dynamics. Focused on key areas such as e-commerce, online shopping, and the Food and Beverage (F&B) industry, our research explores innovative strategies to enhance sales predictions and consumer behavior. With a spotlight on the transformative impact of social commerce applications, we employ methodologies like content analysis and the Elaboration Likelihood Model (ELM) theory to dissect the complexities of information adoption and decision-making in the digital realm. Navigating the intricate interplay of digital business innovations, social commerce dynamics, and consumer behavior, we aim to contribute valuable insights to academic discourse and offer innovative solutions that resonate with the evolving landscape of digital business. We delve into the practical implications of data management, recognizing its pivotal role in optimizing online sales processes and shaping consumer perceptions. This group aims to reshape the future of e-commerce and online shopping experiences within the dynamic realm of the F&B industry....