​Dr. Candace S. Brown is a distinguished scholar and educator at the University of North Carolina, renowned for her groundbreaking research in the field of motivation. Her work focuses on understanding the psychological factors that drive goal setting, persistence, and achievement, with a particular emphasis on self-determination theory. Dr. Brown explores the interplay between intrinsic and extrinsic motivators, investigating how they influence behavior in educational, organizational, and social contexts. Her research sheds light on creating environments that foster autonomy, competence, and relatedness, enhancing individual well-being and performance. At UNC, Dr. Brown combines her innovative research with a passion for teaching, inspiring students to apply motivational principles to real-world challenges. Through interdisciplinary collaboration and impactful studies, she has become a recognized thought leader, contributing to improved student engagement, workplace productivity, and personal development. Her work empowers individuals and communities to achieve their fullest potential through the power of motivation.​