​Nidal holds a PhD in tourism management from the USA.  He is currently an Associate Professor at the College of Arts, Humanities, and Social Sciences, University of Sharjah, UAE. His research interests include destination image, sustainable tourism, smart tourism, hospitality management, tourism planning, tourism economics, event management, cultural tourism, and tourism guidance. His work has been published in a range of reputable journals, including the Journal of Services Marketing, the Journal of Hospitality and Tourism Management, and the International Journal of Hospitality & Tourism Administration.​