Research Interests
The Technology and Innovation in Sport Management (TISM) group is dedicated to advancing knowledge at the intersection of sport sciences, management, and technology. Our research interests cover several interconnected areas:
Sport Management and Governance – Examining organizational structures, policy development, and leadership practices that shape the effectiveness and integrity of sports organizations.
Sports Marketing and Sponsorship – Investigating strategies to enhance fan engagement, maximize sponsorship opportunities, and adapt marketing approaches to the digital era.
Technology and Digital Innovation in Sport – Exploring the use of artificial intelligence, the Internet of Things (IoT), data analytics, and emerging technologies to improve performance analysis, athlete development, and decision-making processes.
Facility and Event Management – Focusing on innovative and sustainable approaches to the planning, operation, and evaluation of sports facilities and large-scale events.
Economics and Investment in Sports – Analyzing the financial aspects of sports, including investment models, funding strategies, and the broader economic impact of the sports industry.
Media and Communication in Sports – Studying the influence of traditional and digital media on fan culture, public perception, and key issues such as ethics and sportsmanship.