Group Aims
To investigate the impact of emerging technologies on various aspects of sport management, including athlete performance, fan engagement, event organization, and facility operations.
To analyze successful global and regional case studies where innovation has enhanced efficiency and competitiveness in the sports sector.
To evaluate the challenges and limitations of adopting new technologies in sport organizations, including financial, ethical, and practical considerations.
To develop theoretical models and practical recommendations that guide sport managers in integrating innovation effectively and sustainably.
To promote scientific thinking and evidence-based practices in the field of sport management through collaborative research and critical analysis.
To raise awareness of the role of technology in transforming traditional sport management approaches and preparing future professionals for a digital era.