This slogan reflects the group's central mission: to move beyond traditional profit-centered performance measures and embrace a holistic approach where Corporate Social Responsibility (CSR) becomes a core driver of sustainable success. It emphasizes that true organizational excellence is achieved not only through financial growth but also by creating positive social, environmental, and community impact.

Visual Elements in the Logo:

1. Human Head Silhouette (Green Outline):
   Represents knowledge, innovation, and the rethinking process. It symbolizes that sustainable business performance starts with a shift in mindset and values.
2. CSR Symbol (Top Left):
   Highlights the central role of corporate social responsibility in guiding business practices and decision-making.
3. Handshake Icon (Top Right):
   Represents partnerships, trust, collaboration, and ethical relationships between organizations and stakeholders.
4. Growth Chart (Red Arrow):
   Symbolizes progress, business performance, and measurable growth, showing that social responsibility and profitability can reinforce each other.
5. Community Icon (Green Circle with People):
   Reflects inclusivity, stakeholders, and the broader community's role in shaping organizational success.
6. Person with Rising Arrow (Bottom):
   Conveys empowerment, human development, and the upward momentum of responsible practices leading to sustainable growth.
7. University Emblem (Bottom Left):
   Grounds the research group within its academic foundation, highlighting the  role of the University of Jordan  in bridging scholarship with real-world business and community impact.

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