As academics, we always make sure that our students focus on research topics within this domain. Most of our students focus on examining issues relating to consumer behavior, misbehavior, and the online context. In addition, research relating to CSR as well as the adoption of online technologies is also encouraged.

Our students have examined a number of topics including:

1. The mediating effect of the brand credibility on the relationship between the corporate social responsibility and the patronage intentions in the banking sector in Jordan [electronic resource] \ by Hala Mohammed Abu Zayyad ; Supervised by Zaid Mohammad Obeidat. (Published in Q1 Journal).

2. Influence of online other-customer misbehavior on online brand community engagement:Jordanian telecommunication service providers context / by Nadia Abdel Fattah Sweiss ; Supervised by Dr. Zaid Mohammad Obeidat. (Published in Q1 Journal).

3. Consumer misbehavior in Jordan: the impact of situational factors and personality traits / by Omar Daoud khaleel Almoghrabi ; Supervised by Dr. Zaid Mohammad Obeidat. (MBA dissertation, Unpublished).

4. The influence of personality traits on consumer revenge / By Khaled Waleed Ahmad Salameh, supervised by Dr.Zaid Mohammad Obeidat. (MBA dissertation, Unpublished).

5. The influence of types of service failure on customers e-service quality perceptions: A case of University of Jordan students / by Heba Dakhlallah Dakhlallah ; Supervised by Dr. Zaid Mohammad Obeidat. (MBA dissertation, Unpublished).​