1. Software and Analytical Tools
For qualitative data analysis, useful for analysing qualitative data such as interviews, focus groups and other content.
For quantitative research analysis, useful for descriptive data analysis, measurement of models and hypothesis testing.
These platforms are used for creating online surveys and data collection measurements for gathering data from consumers.
2. Tablets or Mobile Devices
Mainly used for on-site data collection (surveys, interviews).
3. Fieldwork Equipment
For recording interviews, focus groups with respondents.
4. Data Resources
Access to academic databases like Scopus, Web of Science, or ScienceDirect as well as search engines like google scholar.