​Prof. David is a Professor of Intercultural Management at York Business School. Prof. Weir is a Professor Emeritus of Northumbria University, Partner at Fourth Paradigm Consulting and chairman of the Editorial Advisory Board of Cambridge Scholars.

Prof. Weir was Dean and Director of several Business Schools including the University of Northumbria, the Bradford School of Management, Glasgow University and the Scottish Business School and have held academic appointments at Manchester Business School and at Aberdeen, Leeds, Hull and Manchester Universities, Liverpool Hope University, University Campus, Suffolk and ESC Rennes. as well as Visiting Professorships at  Hull, Edge Hill, the University of the West of England,  Lancaster and Lincoln Universities and was from 2000-2007 a Professor of Management at CERAM Sophia Antipolis, France.