2024 AI Business Predictions

Technological advances, surging investments and the competition for talent are all working toward one thing: In 2024, artificial intelligence (AI) will start to fundamentally change how business gets done. It will impact how companies grow revenue, conduct everyday operations, engage customers and employees, build new business models, and more.

Seventy-three percent of US companies have already adopted AI in at least some areas of their business, according to our 2023 Emerging Technology Survey — and generative AI (GenAI) is leading the way. One year after ChatGPT hit the market, more than half of the companies we surveyed (54%) have implemented GenAI in some areas of their business.

GenAI has made AI remarkably accessible and scalable. A single GenAI model can, with a little customization, work in many business functions and across lines of business. Whether you're a CEO or a software developer, a tax leader or a product designer, by the end of 2024, AI will enable you to do your job in new, more powerful ways.

We've been making AI predictions for seven years now. Based on this experience and our longstanding leadership in AI, we feel confident in making six new predictions for 2024. Some are already becoming full-fledged trends. Others are in the offing. All can lead to concrete actions that can create business value for many years to come.

Source: https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-predictions.html​​

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