The University of Jordan :: Research Groups ::

Welcome to our Research Group

A Note From the Research Group

Research in emerging technologies and business analytics is paramount for fostering innovation, driving economic growth, and enhancing competitive advantage. By exploring new technological frontiers, we can develop cutting-edge solutions that address complex global challenges, improve efficiency, and create new market opportunities. Business analytics, on the other hand, transforms data into actionable insights, enabling organizations to make informed decisions, optimize operations, and anticipate market trends. Combining research in these areas empowers businesses to stay ahead in a rapidly evolving digital landscape, adapt to changing consumer demands, and implement strategies that enhance customer experiences. Moreover, it ensures a thorough understanding of the ethical, security, and regulatory implications of new technologies, promoting responsible and sustainable development....