​Dr. Ayman Harb is an Associate Professor of Hospitality and Tourism Management at the University of Jordan. Dr. Harb is a sustainable Tourism and Hospitality Expert for many European projects running in Jordan, Human Capital Development, Tourism and Hospitality Education and Training, & Tourism and Hospitality Entrepreneurship Consultant, Founder and Board of Directors of Tamkeen for Sustainable Tourism Development (TASUD). Dr. Harb is a dynamic, self-starter with over 15 years national and international experience in tourism and hospitality teaching and working. Dr. Harb holds a PhD in Hospitality Administration and a Master of Hospitality Management from the Texas Tech University in USA, he also holds a Master of Tourism Management from Yarmouk University in Jordan.