​This paper examines the instructional methods in art and design education applied in the Scientific College of Design (SCD), Sultanate of Oman. We present a depiction of creative, studio-based instruction in the college with a specific focus on the role of knowledge, values, and ambiguity when the studios doors are opened for our students. This is a tumultuous approach that helps in teaching, learning, and assessment in art and design. This study explores on how art & design pedagogy can lead to entrepreneurship in educational context, society and also its role in enhancing economical and industrial activities allowing students to succeed in a complex and changing environment. The authors discuss approaches used in art and design pedagogy as well as how values and attitudes might help advance existing conceptions of innovation and entrepreneurship. This supports students in art & design specializations to prosper and compete in the complex modern world, to invest their innovative skills, uniqueness and knowledge to develop their future career and support nation through problem solving. Focus is given on different styles of teaching/coaching adopted in art & design pedagogy which leads to gain creative and innovative skills in students. Furthermore, provides an overview on impact of basic values, beliefs and attitudes in this process can lead the present concepts of creation/innovation can enhance economic perspectives through entrepreneurship. ​​