The University of Jordan :: Research Groups :: We envision a future where Baking technology...

We envision a future where Baking technology is hyper-efficient and sustainable, utilizing circular economy principles, near-zero waste processes, and climate-resilient ingredients.

To be the leading interdisciplinary research hub where science unlocks baking's full potential. 
We envision a future where:
Baked goods are personalized nutrition, tailored to individual health needs and dietary preferences without compromising on taste or texture.
Baking production is hyper-efficient and sustainable, utilizing circular economy principles, near-zero waste processes, and climate-resilient ingredients.
Food safety and quality are guaranteed through smart, AI-powered manufacturing and predictive analytics.
The joy and cultural significance of baking are enhanced and made accessible through groundbreaking scientific discovery.
We strive to redefine the boundaries of what is possible in baking, from molecule to marketplace.